Crafting contemporary fashion and beauty visuals.
Crafting contemporary fashion and beauty visuals.
Crafting contemporary fashion and beauty visuals.
Creative direction, photography, film & AI.
Creative direction, photography, film & AI.
Selected editorial and campaign work showcasing distinct creative vision and refined aesthetics across fashion, beauty, and lifestyle. Diverse visual directions, from conceptual to commercial, in an editorial-inspired asymmetric grid.
Selected editorial and campaign work showcasing distinct creative vision and refined aesthetics across fashion, beauty, and lifestyle. Diverse visual directions, from conceptual to commercial, in an editorial-inspired asymmetric grid.
AI Studio
Stilizing generative AI to develop advanced concepts, moodboards, and hyperreal scenarios, the studio explores the boundary between digital imagination and the physical world. AI becomes an engine for accelerated prototyping, visual experimentation, and creative research - shaping styling, lighting, casting ideas, and narrative direction.
These AI-driven visions are then paired with real photographic and film work, creating a hybrid workflow where technology and hands-on creativity inform one another. Each project reveals both the conceptual AI stage and its real-world execution, presented side by side to highlight their dialogue.
The result is expressive, editorial, and cinematic visual storytelling at the intersection of fashion, beauty, and innovation - balancing technical precision with artistic intuition to transform ideas into refined, contemporary visuals.
Stilizing generative AI to develop advanced concepts, moodboards, and hyperreal scenarios, the studio explores the boundary between digital imagination and the physical world. AI becomes an engine for accelerated prototyping, visual experimentation, and creative research - shaping styling, lighting, casting ideas, and narrative direction.
These AI-driven visions are then paired with real photographic and film work, creating a hybrid workflow where technology and hands-on creativity inform one another. Each project reveals both the conceptual AI stage and its real-world execution, presented side by side to highlight their dialogue.
The result is expressive, editorial, and cinematic visual storytelling at the intersection of fashion, beauty, and innovation - balancing technical precision with artistic intuition to transform ideas into refined, contemporary visuals.
About Nghia
About Nghia
Nghia Do Thanh is a Creative Director and Visual Producer renowned for elevating brands with a refined, modern perspective. His approach seamlessly bridges fashion, beauty, lifestyle, and technology.
Nghia Do Thanh is a Creative Director and Visual Producer renowned for elevating brands with a refined, modern perspective. His approach seamlessly bridges fashion, beauty, lifestyle, and technology.
His creative vision blends expressive editorial storytelling, immaculate production, and innovation through AI-driven workflows. Always collaborative, always calm.
His creative vision blends expressive editorial storytelling, immaculate production, and innovation through AI-driven workflows. Always collaborative, always calm.
With international experience, he brings sensitivity for brand nuance and a signature style defined by clarity, grace, and a cinematic touch.
With international experience, he brings sensitivity for brand nuance and a signature style defined by clarity, grace, and a cinematic touch.
What services does Nghia offer?
End-to-end creative direction, visual identity, photography and film production, and AI-driven content for brands.
How is AI integrated into creative projects?
AI is used for concept development, rapid prototyping, and visual experimentation, seamlessly paired with real production.
Can I commission hybrid AI and real work?
Yes, all projects can combine AI-conceptualized visuals with executed photo and film production, tailored to each brand’s needs.
What services does Nghia offer?
End-to-end creative direction, visual identity, photography and film production, and AI-driven content for brands.
How is AI integrated into creative projects?
AI is used for concept development, rapid prototyping, and visual experimentation, seamlessly paired with real production.
Can I commission hybrid AI and real work?
Yes, all projects can combine AI-conceptualized visuals with executed photo and film production, tailored to each brand’s needs.
Let’s build something visual.
Let’s build something visual.
Get in touch and start your project.
Get in touch and start your project.
Services
Services
Creative Direction
Creative Direction
Visual Identity
Visual Identity
Photography & Film
Photography & Film
Studio
Studio
AI Studio
AI Studio
About
About
Contact
Contact
Copyright
Copyright
© 2025 Nghia Do Thanh
© 2025 Nghia Do Thanh
All Rights Reserved
All Rights Reserved